"If you want your business to grow, turn your customers into believers. This is the core message of a new book on customer excellence from one of Australasia’s leading experts on the subject. 'Believers buy more, are loyal and they will recommend you to others.' says Dr Ian Brooks. Believers is a compilation of 55 of Ian’s columns on customer excellence as featured in NZBusiness magazine over the past half-decade. Together they outline how owner-managers can build a business that will deliver the kind of experience to turn customers into believers. Regular readers will know that Ian’s columns can be provocative, challenging, entertaining and full of practical ideas that can implemented straight away." Glenn Baker, Editor, New Zealand Business

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